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The birth of the Exhibition Division

A new tool for the International Marketing

May 2^nd 1999 -- Paralleli, with the constant aim of improving and enlarging the instruments for internationalization to offer to its clients, inaugurates today the Exhibition Division.

This new division will allow Paralleli to offer a specialized and professional help to its clients for all the activities related to trade fairs, exhibitions, conventions and trade missions.

Coordinated by Giorgio La Ferla, member of the 14^th Executive Training Programme in Japan, the Exhibition Division has acquired the exclusive agency for Italy of the most important trade fairs in Japan, a market in which Paralleli specializes since its birth.